With the emergence of disruptive technologies such as cloud-based NFV/SDN and SON, the telecommunications industry is changing faster than ever before. The rate at which the market is growing is unprecedented, but at the same time customers are more difficult to please and demand better omnichannel experience, convenient digital services and high-speed mobile internet. One of the biggest challenges for CSPs will be justifying the return on their investment in the implementation of these new technologies and customer management strategies.
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